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Marketing News & Media

Smart store tech is a revenue booster, reveals report

October 17, 2017

A new Juniper Research report reveals smart store technologies will spur over $78 billion in annual transaction revenue in the next five years.

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Creating touchpoints to connect with consumers

Alexander Shporer, project manager at starrdesign, explains why retailers need to create a distinct shopping experience where guests can see, touch and connect…

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Report: Many retailers don't have an omnichannel strategy in place

October 16, 2017

As the holiday season arrives, a new study reveals omnichannel is not a big priority for many retailers as 40 percent don’t even have a strategy.

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Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer…

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Footwear retailer DSW is striving to inspire self-expression

October 13, 2017

DSW Inc. has a new brand mission focused on building engaging customer experience, enabling associate product knowledge, boosting operational processes and…

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Costco expands delivery options

October 13, 2017

Costco is now offering same-day and two-day delivery via a new internal program and a partnership with Instacart.

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1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of…

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Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever…

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Cowboy Chicken CEO talks about what keeps him awake at night

Sean Kennedy, CEO of Cowboy Chicken, discusses how he's growing his 22-unit brand.

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Starbucks shutters online store front

October 11, 2017

Consumers can't jump online any longer to buy Starbucks stuff as the company has shuttered its ecommerce presence.

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'New wave' retail is starting to crest

by Christopher Hall — w, t

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall…

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Mobile platform aims to empower store associates to boost customer experience

October 10, 2017

M.Gemi and PredictSpring are debuting a store associate app that aims to tap store associates to better the retail customer experience.

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Alibaba one-ups Amazon by building a mall for retailers

by Chris Petersen — Owner, IMS

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will…

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TaylorMade Golf takes a big 'turn' to boost customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The golf equipment manufacturer's new club subscription program, created in partnership with payments provider Klarna, not only makes upgrading clubs easier…

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Walmart's Jet.com prepping private label brand

October 6, 2017

Jet.com, now an ecommerce arm of Walmart, is getting ready to launch a private label product line boasting over 60 household and food items.

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Walmart readying same-day delivery for NYC customers

October 6, 2017

Free, same-day delivery will soon be offered by Walmart in the New York City area.

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Why B2C marketers must strike a better balance between customer acquisition and retention

Eric Keating, vice president of marketing at Zaius, explains why ecommerce retail marketers should spend more time and resources turning existing customers…

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Hilton testing ‘smart room’ to enhance customer experience

October 5, 2017

One day soon consumers staying at Hilton won't have to adjust thermostats once in the room, find their favorite television program or call to order the beer…

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NYC transit going big with digital ads

October 5, 2017

New York City commuters are the target of a massive digital ad campaign in play by the city's MTA agency which plans to install over 30,000 video screens…

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Robots, no-cash experience coming to Shake Shack NYC location

October 4, 2017

There won't be any humans taking orders and no cash exchanged at the impending Shake Shack location in the East Village of New York City.

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