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Marketing News & Media

Rewards playing a role in UK consumer activity

August 28, 2017

Three quarters of British consumers admit that a reward impacts final purchase, and an appealing incentive has driven 30 percent to choose a product of less…

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A retail survival guide for the age of online shopping

Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from…

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Little Caesars introduces self-service, mobile order pizza pick-up station

August 25, 2017

Little Caesars has streamlined the process of getting a pizza with a heated, self-service, mobile order pick-up station called the Pizza Portal.

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Merchants should highlight mobile self-service usefulness to consumers

by Will Hernandez — Editor, NetWorld Media Group

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

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Walmart acquisitions key to battling Amazon's ecommerce Jet

August 24, 2017

Walmart didn't buy Modcloth or Bonobos to advance its in-store brand offerings. The acquisitions, according to a Business Insider report, are part of its…

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Walmart, Google team up on a collaborative shopping vision

August 23, 2017

In a quest clearly aimed at beating Amazon, Walmart will sell its products via Google’s online mall, Google Express, in a partnership aimed at offering a new…

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Does Walmart really have a shot against the Amazon juggernaut?

by Chris Petersen — Owner, IMS

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation…

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What merchants should consider when deploying new technology

by Will Hernandez — Editor, NetWorld Media Group

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must…

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Why it's time for retailers to serve customers some 'vacation cereal'

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell discusses how, in an era where waste reduction and expense control are bread and butter, retailers can cost justify encounters that are, by…

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Memphis Grizzlies to boost fan experience with LED video system

August 18, 2017

The NBA's Memphis Grizzlies have partnered with Daktronics to deploy a LED video display system for the FedExForum stadium in Memphis. Daktronics will provide…

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JC Penney takes a starring role in 'Project Runway' show

August 18, 2017

JC Penney is the newest star on the television show, "Project Runway," and will feature exclusive merchandise on the series as well as an episode called…

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Picturing a more dynamic approach to digital back-to-school sales

Imgix CEO Chris Zacharias explains why retailers need to carefully consider the use and editing of images to improve the user experience and why beleaguered…

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Pinterest proves winning for brands, reveals analysis

August 17, 2017

Retailers not using the social networking platform Pinterest may want to start integrating it into the marketing plan as new research claims it can lead to…

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Survey: Online shoppers prefer direct shopping with brands

August 16, 2017

More than half, 55 percent, of shoppers prefer buying directly from a brand versus buying at a retailer, according to a new Astound Commerce Insight survey.

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Online consumers love high quality visual content

August 15, 2017

When it comes to shopping online, visual content counts for today's consumer.

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Report: Retailers should be embracing Amazon as a distribution option

August 15, 2017

A new Bluecore report reveals retailers should be embracing Amazon as a distribution channel and that research indicates 44 percent of brand marketers are…

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Survey: Back-to-school shoppers prefer brick-and-mortar over online shopping

August 14, 2017

When it comes to buying school supplies and back-to-school items, a good majority, 78 percent, of parents prefer hitting a brick-and-mortar retailer versus an…

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Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to…

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Buggy checkout experience can hurt the brand, reveals survey

August 11, 2017

Glitchy checkout processes can lead to abandoned purchases, brand damage and consumer doubts about a retailer’s security effort, according to a new survey.

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Online grocery service debuts Alexa app for hands-free voice order capability

August 11, 2017

Consumers who like to order from Stop and Shop's online Peapod grocery service can now enlist the help of Amazon's Alexa devices.

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