Live webinar: How merchant-branded payment boosts brand, loyalty and customer satisfaction

Nov. 22, 2016 | by Judy Mottl

Mobile pay is an increasing want for consumers, and now there's a new opportunity for retailers wanting to provide more than just mobile device payment functionality.

Merchant-branded pay not only provides that wanted feature, but can help today's retailers advance the brand, incorporate loyalty program elements and rewards. It gives retailers full control of the end-to-end digital mobile pay experience.

An upcoming live webinar offers insight on how best to undertake a merchant-branded approach and expert knowledge on the value and return-on-investment for retailers.

Alberto Jimenez, IBM director of order management and mobile payments, Watson Commerce, will detail how retailers can meld loyalty and payments into a single digital experience during a one-hour live webinar on Dec. 6, from 11 a.m. EST to noon. Jimenez is responsible for IBM’s global product strategy and execution.

Also participating in the webinar discussion will be Will Hernandez, editor, MobilePaymentsToday.com from Networld Media Group. The webinar will be moderated by Judy Mottl, editor, RetailCustomerExperience.com.

Find out if you are on the same page as your customers when it comes to mobile checkout. In this webinar, you will learn:

  • How to bring together loyalty programs and payments into a single digital experience

  • How to increase participation in loyalty and engagement programs by delivering relevant content at checkout

  • How to increase visibility of customer behavior in store

  • How to bring loyalty and engagement to self-checkout, kiosks and endless aisles programs

Sign up here for the webinar.

 


Topics: Customer Experience, Customer Service, Loyalty Programs, Marketing, Mobile Payments, Payments, Point-of-Purchase / POP, POS, Retail - General, Technology, Webinars

Companies: IBM Corporation



Judy Mottl
Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn. wwwView Judy Mottl's profile on LinkedIn

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