Simon Property Group pilots online shopping platform

April 23, 2019

Simon Property Group is piloting Shop Premium Outlets, an online shopping destination, in an effort to drive traffic to its outlet stores.

How to create deeper customer connections by going 'direct to user'

Kirsty Cole, head of growth, Anthem Benelux, explores the opportunities of introducing a brand to an effective direct-to-user model.

Target talks digital signage, using Big Data to deliver a personalized experience

by Bradley Cooper — Editor, Connect Media

How do you deliver dynamic digital signage, based on Big Data, without making customers feel uncomfortable? Target, along with industry experts, offers insight…

Share A Coke: How a personalized promotion became an e-commerce platform

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

A single product promotion — Share A Coke — became a multi-product e-commerce campaign driving millions of sales.

Rite Aid leader shares insight on its successful e-commerce strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rite Aid's digital marketing and commerce chief shares a comprehensive checklist for brick-and-mortar retailers introducing e-commerce.

Punchh debuts Wi-Fi marketing platform to help brick-and-mortar retailers reach customers

April 15, 2019

Punchh, a digital marketing solutions company, has launched Punchh WiFi Marketing to help brick-and-mortar retailers identify potential new customers and…

Mobivity debuts consumer frequency technology for retailers

April 15, 2019

Mobivity Holdings Corp, which offers the customer personalization platform Recurrency, is debuting an innovative frequency technology that will let retailers…

An inside view to Toyota's unified enterprise customer experience

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Toyota teamed with database marketing provider Acxiom to build an enterprise data marketing solution that makes use of both online and offline data to gain…

5 ways to personalize physical customer interactions

Chad Wagner, CEO of Peachtree Packaging, writes that the more advanced personalization becomes in the digital world, the more brand managers will be driven to…

Neiman Marcus connects stylists, customers via Instagram

April 10, 2019

Neiman Marcus is tapping Salesfloor's SocialShop feature that allows sales associates to share Instagram posts with customers, and then lets customers purchase…

Are social networks primed to be the next omnichannel frontier? Yes, no, maybe

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The advent of social networks as e-commerce channels presents challenges for brands and retailers and yes, even for Amazon.

Consumers expect personalization, reveals report

April 8, 2019

More than half, 63 percent, of consumers expect personalization as a standard of service and believe they are recognized as an individual when sent special…

How retailers can take advantage of an economic slowdown

by Tom Schoen — President, BTM Global

BTM Global CEO Tom Schoen explains why an economic slowdown isn't always a bad thing. In fact it offers time to look at solutions or changes that make your…

Carnival Cruise launches artsy, crafty guest experience

April 4, 2019

Those who may tire of scenic views on Carnival Cruise Line excursions now have another experience to try as the cruise operator is partnering with arts and…

Footwear retailer expands nail salon strategy across five locations

April 3, 2019

North American footwear designer and retailer DSW is expanding its partnership with W Nail Bar to develop nail salons to five retail locations in Texas…

How Orvis transformed beyond fishing equipment to an outdoor adventure brand

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Under the leadership of its director of user experience, Orvis revamped its creative and marketing teams, clarified brand identity and strengthened operations.

Best Buy CEO talks melding digital with physical for a winning retail strategy

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Rather than falling victim to economic winds, Best Buy harnessed its resources and created a turnaround strategy that included matching Amazon on price and…

Sally Beauty debuts mobile-first site, adds Apple Pay, Instagram shopping

March 29, 2019

Sally Beauty Holdings Inc. has launched a redesigned mobile-first website, added Apple Pay as a payment option and built a mobile app in its effort to…

McDonald's aims to drive more personal customer experience with tech acquisition

March 28, 2019

Expect many more drive-thru menu suggestions at McDonald's after it buys the tech-based personalization company, Dynamic Yield. McDonald's aims to use the…

Wellness water brand tapping AR mirrors for in-store demos, customer engagement

March 26, 2019

In a quest to better understand the customer, Flow Alkaline Spring Water will deploy augmented reality mirrors, using Memomi technology, in the grocery…