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Marketing News & Media

The dilemma of tech innovation in retail environments

Wiser Solutions CEO Andy Ballard explains why retailers need to balance technology with the human touch in the brick-and-mortar retail environment.

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Digital transformation driving the personalized retail customer experience

Anton Xavier, co-founder of Label Insight, explains how the forces of zero marginal costs and AI will impact Consumer Packaged Goods engagement in the retail…

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How retailers can avoid striking out during the World Series

Dean Frew, CTO and senior vice president of RFID Solutions, SML, explains how retailers, utilizing the right technologies, can cope with rising customer…

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Party City partners up with Amazon in pilot program

August 16, 2018

Party City is teaming up with Amazon to sell an assortment of products, and a prime focus on Halloween items.

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Are your customers' experiences profoundly remarkable?

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip Bell explains why the emotional connection in the customer experience game is a mere table stake, not an extra or a value-add. It is the rule, not the…

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3 tips to make sure your CX doesn't take a summer break

Lisa van Kesteren, CEO and Founder of SeeLevel HX, offers retailers three steps to take to ensure that the customer experience remains steadfast for each and…

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How brick-and-mortar retailers can attract business in an e-commerce world

Mark Boeder, director of marketing strategy for North American Bancard, offers up ways retailers can attract customers to physical stores. One is building up…

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How email can help retailers stay customer focused

Will Devlin, senior director of marketing for MessageGears, offers up three ways retail marketing leaders can tap email to drive growth.

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Why retailers must be an authentic, trustworthy organization

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Blogger Chip Bell offers up insight on why a retailer must become a trusted organization that treats customers like valued neighbors and finds ways to do…

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Hudson's Bay takes Ivanka Trump fashion off the shelves

July 18, 2018

Citing a lack of customer interest, Hudson's Bay has removed the Ivanka Trump fashion line from its website and plans to remove it from all stores by this fall.

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Amazon Prime members buy 100M items worldwide during Prime Day event

July 18, 2018

Amazon is celebrating its biggest global shopping event now that its annual Prime Day sales extravaganza has come to an end after 36 hours.

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Build-A-Bear strives to make good on marketing promotion gone wrong

July 18, 2018

It wasn't a very warm and fuzzy customer experience the first time Build-A-Bear launched a new marketing promotion called "Pay Your Age" as part of its “Count…

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Amazon Prime Day boosts overall online sales, retail activity

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Even if competing retailers don’t hold special sales on Amazon's Prime Day, increased consumer activity is likely helping the bottom line for any and all…

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Gap expanding physidigital strategy across Old Navy stores

July 16, 2018

Old Navy stores across the U.S. are now reflecting parent company Gap's customer experience strategy to blend the physical with the digital.

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Amazon Prime Day kicks off with big sales, but Target not sitting idle

As Prime Day arrives Monday, expanded this year a bit to 36 hours, at least one retail competitor is fighting back.

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Amazon India tapping VR kiosks to promote Prime Day products

July 13, 2018

Amazon India will offer virtual reality kiosks in 10 locations to promote Prime Day next week, according to Venture Beat.

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How Carnival Cruise is taking customer experience to the next level

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

John Padgett, Carnival Cruise chief experience and innovation officer, outlined the company’s digital and guest-centric strategy in a keynote at the recent ICX…

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Networld Media Group launches World of Money daily

This month Networld Media Group will begin publishing WorldofMoney.com, a daily news brief covering issues and events that affect the business of money and the…

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Catch the highlights from ICX Summit

If you didn't get a chance to attend the recent the Interactive Customer Experience (ICX) Summit held this past June in Dallas you can get a deep look at the…

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Walmart debuts 3D virtual shopping tour, ‘buy the room’ features

July 6, 2018

Walmart is launching two new ways for customers to shop, discover and be inspired by its home décor offerings.

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