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Marketing News & Media

Getting to the data that matters can boost the customer experience

by Auria Moore — Director of Solution Strategy, Stibo Systems

Auria Moore, director of solution strategy for customer master data management at Stibo Systems, offers up insight on how retailers can best organize and…

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Amazon Prime Day sets records once again

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Amazon's annual two-day sales event, Prime Day, not only proved lucrative for the omnichannel giant but for niche and small retailers as well.

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Why giving up control can give brands more influence

Jami Dewolf, chief marketing officer, Alliance Data's card services business, explains why it's a smart move to hand some control of email content and cadence…

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Aldi clearly not intimidated by Walmart

July 17, 2019

Grocer, Aldi, has opened a location less than a mile from Walmart headquarters in Bentonville, Arkansas as part of its national expansion to have 2,500 stores…

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Trends in brand marketing: Insights from SXSW 2019

Sonya Klinger, marketing manager at IDL, shares insight about trends and technology highlighted at this year's SXSW event.

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Personal is a big want for consumers, reveals data

July 12, 2019

A majority, 78%, of consumers are more likely to shop at retailers and brands providing a personalized experience, and 73% of online shoppers are likely to…

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Amazon reportedly focused on drones for home safety service

July 11, 2019

Amazon is reportedly working on a home security service that involves drone technology. It has won patent approval on "home surveillance" drones, according to…

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Stein Mart taps Oracle Cloud for merchandise planning

July 10, 2019

National specialty retailer, Stein Mart, is using Oracle technology to get a holistic view of inventory and a more streamlined merchandise planning…

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5 ways grocers can deliver a positive, omnichannel customer experience

Kerry Liu, CEO and co-founder of Rubikloud, shares five strategies to help grocers, offering online shopping and delivery, improve their supply chain.

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Live webinar: Making retail personalization a reality

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

A one-hour live webinar event, on Tuesday, July 23, will provide retailers and brands with expert insight on how retail personalization must blend marketing…

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The problem of personalization in retail marketing

Kristin Hambelton, CMO, Marketing Evolution, discusses the disconnect between what retailers believe is happening with retail customer marketing and what's…

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Amazon Prime shoppers want a personalized experience

July 8, 2019

Amazon needs to ensure Amazon Prime Day product recommendations are on target and boost the personal experience.

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Why it's time to drop the 'e' in e-commerce

Bryan Forbes, vice president, strategy and planning, IN Marketing, believes it's time to give shoppers new ways to experience products.

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Target targets Amazon Prime Day with 'Deal Days'

July 5, 2019

Target isn't about to let Amazon's Prime Day event go without some competition. It's planning to launch "Deal Days," a two-day sales event.

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Taco Bell readying pop-up hotel experience

July 5, 2019

Taco Bell is launching a unique pop-up hotel in Palm Springs, California featuring rooms decorated with Taco Bell artwork as well as special Taco Bell…

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How to compete with Amazon: 5 ways to make it happen

Tobias Buxhoidt, founder and CEO of parcelLab, shares five ways every retailer can compete with Amazon.

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A look at who's shopping on Amazon Prime Day

July 3, 2019

As Amazon's Prime Day inches closer a consumer survey reveals what shoppers have been searching for and demographics about the Amazon Prime Day shopper.

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How some retail brands are killing it with great reviews

Derek O'Carroll, CEO of Brightpearl, explains why a positive review — or many — can make a huge difference in the choices consumers make when it comes to…

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Pier 1 store closures will hit 57

July 3, 2019

Home goods retailer Pier 1 Imports expects to close 57 stores in this fiscal year.

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Top June reads: 7-Eleven menu boards, where cashier-less fits in, how revived brands can survive

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

The month of June delivered a wide spectrum of content for Retail Customer Experience readers, from coverage of the ICX Summit to case studies and…

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