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Omnichannel News & Media

Chris Petersen: Forget the 4Ps … 4Cs are not enough … the new 4Es of retail

by Chris Petersen — Owner, IMS

Chris Petersen explains how and why raditional retail has transformed from product-centric to people-based.

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Storytelling is key to boosting customer experience and profit

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX…

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Why store associates must play a critical role in customer experience

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet…

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Abercrombie & Fitch aims to make a splash in China ecommerce

July 26, 2017

Abercrombie & Fitch will launch its flagship brand and kids lines on Alibab Group's Tmall webite on July 26 in an effort to spur international sales in…

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Consumers hungry for contactless checkout at Whole Foods and hope Amazon delivers

July 25, 2017

Consumers are hoping that once Amazon acquires Whole Foods, the online mega retailer will provide cashier-free checkout and a much improved grocery store…

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Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online…

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Back-to-school spend will hit $83.6B, claims report

July 21, 2017

A confident consumer base and increasing school enrollment will likely drive back-to-school spending to the second top spending level in history, according to…

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Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape…

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Clothing retailer drives mobile shopping forward with Shopgate app platform

July 20, 2017

Texas Humor, a clothing brand focused on state pride, is using Shopgate's mobile commerce platform to build an enhanced mobile shopping app for customers.

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Pet retailer deploys IBM MobileFirst to simplify purchase journey

July 20, 2017

The U.K.-based Pets at Home is launching Sales Assist, an IBM MobileFirst for iOS app for iPad, to drive a simpler purchase process across its 440 stores.

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Chatbots gaining popularity with consumers, especially millennials

July 19, 2017

One quarter of U.S. consumers are using a chatbot on a daily basis, and that figure spikes to 40 percent among the millennial generation.

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A few changes coming in back-to-school shopping season

July 19, 2017

Mass merchants will benefit most during this year's back-to-school shopping season, and department stores will likely see a decline in consumer traffic…

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How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a…

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To compete with Amazon, retailers must focus on mobile experience

The beverage alcohol industry in particular might fall victim to Amazon's takeover of Whole Foods.

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Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a…

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JCPenney launching new toy shops in stores and online

July 17, 2017

New toy shops are coming to JCPenney shoppers whether they're browsing brick-and-mortar locations or jumping online to shop.

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How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect…

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Amazon both friend and foe to retailers

July 14, 2017

While Amazon has long been described as the traditional retail killer, competing retailers view the ecommerce giant as both a foe and a friend — the latter…

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Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

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Study: Consumers love to touch, love music, but long wait lines not so much

July 13, 2017

When it comes to brick-and-mortar shopping, a majority of U.S. consumers, 72 percent, love being able to touch, feel and try products, and the statistic jumps…

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