Branded mobile pay bodes big promise for retailers

Dec. 7, 2016 | by Judy Mottl

Photo source: istock.com

Consumers are embracing mobile payment options and beginning to expect the technology when they walk into a retail environment.

In response retailers are seeking out best of breed technology to meet the shopper expectation.

One of the most exciting approaches is the branded mobile payment solution, and IBM is leading the charge in delivering the technology to the retailer.

As Alberto Jimenez explained in a webinarthis week, a branded mobile payment and post of sales system lets a retailer meld loyalty, rewards and offers all within one app. That means the consumer’s check-out experience is faster, easier and more rewarding. It also provides retailers full control of the end-to-end digital container under their specific brand.

During the webinarevent Jimenez and Will Hernandez, editor of MobilePaymentsToday.com, shared their knowledge and insight on the benefits of a branded mobile payment solution, trends taking place in mobile pay and why it’s critical for retailers to embrace mobile pay as heartily as consumers.

The IBM approach, which uses Watson Commerce cognitive data analytics, also provides retailers with valuable insight on consumer activity, and visibility of customer behavior in the store.

The webinaris an exceptional opportunity for retailers seeking to understand what branded mobile payment provides and how accessible it is to both big and large retailers.

Check out the webinar here.


Topics: Consumer Behavior, Customer Experience, Mobile Payments, Mobile Retail, Omnichannel / Multichannel, Online Retailing, Payments, POS, Technology



Judy Mottl
Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn. wwwView Judy Mottl's profile on LinkedIn

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