Amazon launching Whole Foods Market delivery service

Amazon Prime members living near a Whole Foods Market will be able to tap free 2-hour delivery as long as they're buying $35 in goods from the supermarket chain that Amazon bought in 2017.

The service starts today in a select number of cities (Austin, Cincinnati, Dallas and Virginia Beach) and Amazon plans to expand across the U.S. through the year. Customers can shop online via a desktop or though the Prime Now app.

"We're happy to bring our customers the convenience of free 2-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites," said John Mackey, Whole Foods Market co-founder and CEO, in a press release. "Together, we have already lowered prices on many items, and this offering makes Prime customers' lives even easier."

Prime members receive delivery within one hour for $7.99 on orders of $35 or more.

Delivery is available daily from 8 a.m. to 10 p.m.

As a Fortune report noted, while shoppers will have access to thousands of items, not every item will be available for Prime Now delivery. According to Fortune, Amazon is using pickers, which may not be Whole Foods employees, to gather items from the Whole Foods location and package the items for delivery. Amazon Flex drivers, who work in an Uber-like fashion, according to Fortune, will make deliveries using their own cars but relying on an Amazon map app.

Topics: Assisted Selling, Customer Experience, Customer Service, eCommerce, Marketing, Merchandising, Mobile Payments, Mobile Retail, Omnichannel / Multichannel, Online Retailing, Retail - General, Specialty Stores, Supermarkets & Grocery Stores

Companies: Amazon, Whole Foods

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