Zonik brings customer interaction to the forefront of its in-store experience

Display & Design Ideas: New, experiential retail concepts never seen before in the West are finding great success in the East. One such venture is Zonik, a high-end consumer electronics retailer that opened a nearly 5,000-sq.-ft. prototype store in Teatro Mall in Jeddah, Saudi Arabia, last year.

With a tagline of "Modern, Connected, Energetic and Fun," Zonik's prototype flagship in Jeddah has a dark, nightclub-like atmosphere with splashes of brilliant colors and lights throughout. The inspiration for the design partially came from automotive design. The two-level store features products on the lower level and a digital download café on the upper level. Interactive, high-tech fixtures on the lower level showcase the products, which include wireless handsets, handheld audio and video multimedia players, laptops and micro PCs, home theater systems, digital cameras and camcorders.

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