Consumer Behavior Blogs
Loyalty success metrics to start the year on
Christine Sullivan, director, product development for SessionM, a Mastercard company, explains why brands need to determine the best ways to understand and…
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Making curbside a critical component of the customer experience
Ram Venkataraman , chief product and technology officer at Kibo, says buy online-pickup curbside should not be viewed as a niche trend to sustain retail during…
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Winter is here: How retailers can tap digital tools to boost the customer experience
by Kevin Grauman — CEO, QLess, Inc
Kevin Grauma, CEO of QLess, explains how technology is helping ease the retail que in times of social distancing amid COVID-19. But writes that retailers need…
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How retailers can remain competitive during the pandemic
Myles Kleeger, president and chief customer officer, Braze, believes the retail winners of the holiday season, and of the ongoing pandemic, are those using…
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How brands can thrive in the COVID-19 holiday shopping season
by John LeBaron
John LeBaron, CRO of Pattern, shares three recommendations for retailers aiming to make this holiday season a lucrative one.
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Using location data to create a more personalized in-store shopping experience
by John Kavulich — Vice President, IoT Solution Sales, Acuity Brands
John Kavulich, VP, IoT Solution Sales, Acuity Brands Lighting, Inc., shares insight on how retail leaders can close knowledge gaps when it comes to customers…
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How retailers can continue to ensure in-store shopping is worth the trip in 2021
by Chip Miller
Chip Miller, CEO at Miller Zell, writes that regardless of the surging COVID-19 pandemic consumers are still venturing out to their favorite brand or retailer…
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Data key to adapting to consumers’ new COVID-19-induced holiday traditions
by Blake Burrus — SVP Analytics, Quotient Technology
Blake Burrus, SVP of data and analytics, Quotient, explains how data-driven insight can help retailers provide shoppers with relevant content and ideas that…
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Delivering CX that meets the consumer at their moment of need this holiday season
Matthew Tredinnick, global VP, marketing, at Precisely, EngageOne, explains why retailers need to find way to engage consumers where they prefer to engage and…
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New mantra for retail: Recover, rebuild, restore
by Shashin Shah — Marketing, Pimcore
Shashin Shah, Pimcore Global Services CEO, explains that as the world slowly embraces the “new normal," data and information will form the foundation needed…
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Here’s what’s in store for the 2020 holiday shopping season
by Karl Haller — Consumer Center of Competency leader and retail industry expert for IBM Global Business Services, IBM
Karl Haller, Consumer Center of Competency leader and retail industry expert for IBM Global Business Services, shares insight from IBM's annual Retail…
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Improving retail CX through localization
by Augustin Prot — Founder, Weglot
Augustin Prot, co-founder, Weglot, explains localization when it comes to international e-commerce and how it goes far beyond serving appropriate social media…
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Sidestepping survival mode: How to ease shopper anxiety, spending suppression
Richard Piper, business development director at Webloyalty, shares insight on how retailers can shape how a consumer will act at their online storefront by…
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Navigating the new normal and challenges facing retailers this holiday season
by Rachel Mauck
Rachel Mauck, vice president and director of client management for Posterscope USA, shares insight on why Out Of Home (a one-to-many, mass medium) is one of…
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Why last year's benchmarks matter even more to retailers now
Sharon Shapiro, director of integrated planning at Bluecore, explains how and why last year's email marketing program benchmarking is critical for structuring…
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Data: The other Black Friday treasure chest
by Brian Cluster — Director of Industry Strategy for CPG & Retail, Stibo Systems
Brian Cluster, director of industry strategy, CPG and retail, Stibo Systems, reveals how Black Friday (and the surrounding weeks) isn’t just about cash profit…
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Boosting customer engagement by fostering community connectivity
Melissa Tatoris, chief innovation catalyst at Acoustic, shares why retailers must focus not only on attracting customers, but retaining them for the long haul.
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4 ways retailers can streamline the return process, boost customer experience
by DeAnn Campbell — Director of Retail Strategy and Development, Harbor Retail
Joe Schultz, who serves as chief revenue officer at Harbor Retail, and DeAnn Campbell, who heads up retail strategy and insights at Harbor Retail, share four…
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Will this holiday season change e-commerce forever?
by Steve Villegas — VP, Payment Partnerships, PPRO
Steve Villegas, VP of payment partnerships, North America at PPRO, shares insight on how retailers can prepare for the largest event in e-commerce history.
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Why retailers must get creative with BOPIS to link physical, digital customer experiences
by DeAnn Campbell — Chief Strategy Officer, Hoobil8
DeAnn Campbell, who heads up retail strategy and insights at Harbor Retail, explains why as shopping patterns evolve and a broader range of customers become…
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