For better loyalty, focus on the customer experience not just a point program

by Danielle Savin — Senior Director Marketing Solutions, Capgemini

By shifting the focus of the loyalty program from points to better experiences, brands can instill the kind of customer loyalty that grows in strength and…

Target Circle Week rewards loyalty members

June 29, 2023

Target is celebrating its Target Circle loyalty members with what it's calling its biggest sale of the season: Target Circle Week, happening July 9 through…

Convenience chain taps Punchh platform to drive customer loyalty

June 14, 2023

Convenience store chain Stinker Stores is deploying the Punchh platform from ParTech Inc. to drive customer loyalty and enhance the customer experience.

PetSmart’s loyalty strategy is all about getting personal

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The pet retailer’s loyalty program is at 60 million members and counting.

Walmart teams with Pawp on membership perk

May 31, 2023

Walmart is adding a pet telehealth perk to its Walmart+ membership program that will give subscribers one year of free access to the virtual service's pet…

Tanger Outlets taps Coniq to power customer personalization

May 31, 2023

Tanger Outlets is tapping Coniq, a loyalty platform provider, to drive enhancements that empower its diverse roster of retail partners to deliver personalized…

7 simple keys to customer loyalty

by Alicia Lavay — Executive Director, ICX Association

ICX Association Executive Director Alicia Lavay shares 7 principles to help build customer relationships that last a lifetime. The ICXA's annual Customer…

The name of the game is customer retention, not acquisition

by Jay Kulkarni

The time is now for all attention to be on customer retention over acquisition.

Unilever Canada debuts rewards app

May 15, 2023

Unilever Canada has launched a loyalty app called Leap Rewards aimed at helping consumers save money on purchases of responsibly made brand products while…

3 ways to build stronger brand loyalty in today’s digital world

by Elissa Quinby

When it comes to customer acquisition and fostering loyalty retailers need to take advantage of all the digital tools available.

Ikea debuts business member loyalty program

May 2, 2023

Ikea is offering business members discounts, design support and other resources as part of a free loyalty program focused on small businesses.

True Religion debuts loyalty program

April 14, 2023

True Religion is launching a loyalty program as part of its digital-first direct-to-consumer strategy and to build deeper relationships with customers.

The new brand loyalty: How CX value is becoming a powerful brand differentiator

by Elizabeth Tobey — Head of Marketing, NICE FluenCX, NICE

Today's customers are no longer blind brand loyalists, at least not in the ways we once defined loyalty. In fact, the very notion of brand loyalty is shifting.

Walmart expands loyalty strategy

April 6, 2023

Walmart has joined with ampliFi Loyalty Solutions to offer customers Checkout With Points, a real-time redemption loyalty program that engages cardholders…

PetSmart debuts customer ‘treats’ for April

April 5, 2023

PetSmart is hosting a "Treats Member Month" this month with the goal to reward loyal and active members with storewide deals, perks and giveaways.

Beyond the discount: 6 ways to evolve customer loyalty

Loyalty programs have become more intuitive and smarter that ever. Here are six ways brands can optimize their current loyalty initiatives.

Consumers just want efficient digital experience

February 6, 2023

A good number of U.S. consumers, 40%, push brand loyalty to the side and aren't too focused on where they buy online as long as the experience is a good…

Evaluating a Grocery Store Loyalty Partner

The rising cost of groceries is creating unprecedented turbulence for retailers. A loyalty program can help offer stability, but it takes the right partner.

Presented by RetailCustomerExperience.com

3 ways to build brand loyalty through e-commerce

by Randy Mercer — VP, Global Products, 1WorldSync

Knowing they can expect a satisfying experience, return customers make purchases 90% more than new customers. Here's how to boost the community of return…

Home Depot expands loyalty program

January 6, 2023

The Home Depot is expanding its Pro Xtra loyalty program with additional membership tiers and benefits for professional contractors and builders.