The human touch: Why mobile can't replace in-store associates

Unlike customer-facing mobile apps and websites, in-store associates and managers have insider knowledge and the ability to use in-store tools to their advantage, according to Logan Rodriguez, director of retail at Square Root. Consumers, he writes, still look to brick and mortar for added personal touch.

Chip Bell: You can't automate theatre

Is your customer experience plain vanilla, leaving absolutely no imprint at all on your customer's memory? How would your customers' stories about your business sound to prospects? Chip Bell recommends using a scenography audit.

How AI can connect customers to your brand

Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. AI is poised,he believes, to upend traditional notions of buyer-seller dynamics.

Automation will produce a brick-and-mortar retailing renaissance…if labor is deployed creatively

At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.

Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

How to avoid the traps in customer experience measurement

Victoria Bough, general manager for Customer Experience Solutions at Periscope By McKinsey, explores the key steps and traps to avoid in transforming a middling approach to customer experience measurement into one that delivers impact and creates value.

To compete with Amazon, retailers must focus on mobile experience

The beverage alcohol industry in particular might fall victim to Amazon's takeover of Whole Foods.

Why you need to put yourself in your customers’ shoes…or pants…or jackets

Denise DeSisto, VP, marketing automation and product innovation at Customer Portfolios, says every retailer's goal must be to keep customers at the center of a brand's marketing strategy. It means providing an experience boasting relevant content, product recommendations and targeted offers at the appropriate time throughout the consumer lifecycle.

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

The demise of brick-and-mortar retail has been greatly exaggerated

There's been no end of stories lately about retail store closures, layoffs and bankruptcies, but the real story isn't about physical retail dying. It's about evolution and that outlook is very positive.

Leveraging robotics in the retail customer experience quest

Digital leaders from Behr, Subway, SoftBank and FordDirect share insight and opinion on where robotics fits into the customer experience and what promise the technology boasts.

Kagan: The retailer role in smart home growth

Jeff Kagan explains why smart home growth is picking up steam and how it presents an opportunity for retailers, if they handle it correctly and position themselves right.

Planning an in-store technology? 4 steps to prototype it like a pro

Shopping is interactive, with 53 percent of consumers saying they'd pay more for valuable experiences. Half of in-store shoppers today say they're more likely to shop at retailers that offer assistive technologies. How, then, can retail brands prototype the in-store technologies and avoid a backfire? The process involves four crucial steps.

Making retail work for every generation

With millennials making up approximately 30 percent of the population, retailers strive to tailor efforts to reel in this group, yet often overlook the remaining 70 percent. The millennial generation may be driving retailers to keep-up with their tech savvy speed and connectivity, but retailers must build an environment that works for all.

Amazon's Whole Foods deal proves the 'retail mullet' is the future of grocery

ForeSee's Eric Feinberg provides his take on Amazon's multi-billion dollar acquisition of Whole Foods. As he writes, surprisingly not much has been said about the real logic behind the deal, which has far more to do with Amazon expanding into an area it knows it can win, and far less to do with battling rivals such as Walmart.

Female franchisees, franchisors share tips, advice for success

Women, for many reasons, are enjoying working in the franchise industry and finding big success. The fact that franchising affords flexibility and a spirit of entrepreneurship with a solid support system are just two top reasons.

Why we need to talk about the retail evolution, not the retail apocalypse

In the end, the retail evolution is all about the customer. Being tech-savvy, shoppers want their shopping experience to reflect their daily life: a mix of online and offline. It is up to the retailers and brands to build a great customer experience, to satisfy their connected shoppers, and increase their foot traffic and ROI.

Successful franchises boast passion and a marriage-like partnership

In the franchising world it isn't just new franchisees that are responsible for brand and revenue growth. The franchisor has just as much responsibility. And, when it's a good match, it can prove to be very rewarding.

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