It's critical businesses not assume today's online purchasing experience is the same as what consumers experienced years ago. As companies seek to bring the best of what they have to offer to customers, bringing together insights and tools for a unified experience across channels will create a happy customer base, and a healthy bottom line.
City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring sales, driving efficiency and fostering deeper customer engagement.
Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.
Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.
By John Oechsle, CEO, Swiftpage Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit.
Recognizing merchants have encountered difficulty integrating EMV compliant payment equipment, credit card issuers have postponed chargebacks for fraudulent purchases on non-compliant equipment. Compliance, however, will benefit all parties by reducing credit card fraud.
When most businesses think of artificial intelligence, chances are they think about chatbots, logistics, or really any machine learning algorithm that improves their business processes. But what some companies are finding out is that AI can do a whole lot more than just streamline operations.
Amazon’s new bookstores partly leans on mobile technology, but could use some improvements with something like beacons.
While augmenting human labor in the supply chain with robots enables increased productivity, this advancement is rendered ineffective when the back office acts as an effective bottleneck. The next frontier of automation will be in white collar jobs, not warehouse stackers.
The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.
Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.
the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.
Omnichannel drives new expectations that every retailer must address.
Winning customer loyalty is a continuous and important objective for retailers, but it's not always an easy task. Unfortunately, alienating customers can be.
Thanks to market research, point-of-sale information, loyalty cards, online and mobile transactions, location data, and social media, retailers are sitting on vast pools of data. Yet many struggle to manage this invaluable resource, as data has become increasingly complex and is of limited use without intelligent analytics.
Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that leverage data to drive the performance of their organization's decisions are winning at a faster rate than their competition.
As loyalty programs have expanded to include more emotional benefits, they have seen the value associated with meeting a consumer's needs. Now companies are competing for customer relationships rather than customer memberships.
Retail will always be with us, but it will be different going forward. Now is the time to be experimenting and expanding your brand in the mind of your customers and investors.
With the inherent convenience of ordering favorite specialty items online, come new demands from consumers, namely: the expectation of finding their favorite brands in the app store. The more consumers turn to their smartphones for buying convenience, the more competition arises for brands looking to cash in on the gold rush.
Location data answers much more than just "Are buyers visiting my store?" It answers questions like "Which locations and audience segments do competitor's loyalists frequent?" and "How much market share are my marketing campaigns stealing from competitors?"