Understanding the female shopping psyche

Belfast Telegraph (U.K.): Dr. Karise Hutchinson, who teaches human resources at the University of Ulster, writes in the Belfast Telegraph of the difficulty retailers have in reaching female shoppers — since women are "more inconsistent consumers, influenced by mood, circumstances and lifestyle aspirations."

"At the risk of simplifying our psychology, there are arguably three types of female consumer: 1, the efficient buyer; 2, the recreational buyer; and 3, the binge buyer," writes Dr. Hutchinson.

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