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Freakonomics co-author to speak at NRF 2010

Journalist Stephen Dubner has been added to the roster of "retail's big show," taking place this January in New York.

October 13, 2009 by James Bickers — Editor, Networld Alliance

Retail's biggest convention and expo just added a big-name speaker to its roster: Stephen Dubner, co-author of the best-selling "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything."

Stephen DubnerDubner has written four books, as well as numerous articles for The New Yorker, The New York Times, Time magazine and Slate.

The NRF 99th Annual Convention and Expo will take place at New York's Jacob K. Javits Convention Center on January 10-13, 2010.

In his Sunday afternoon session "Changing the Game: Shaping the Demands of the Smarter Consumer," Dubner will speak to the changing nature of today's retail ecosystem:

Today's globally integrated world is creating complex challenges and huge opportunities for society as a whole, and nowhere is this more evident than in the retail industry. Consumers have radically altered their spending habits and the need for business model innovation is critical in order to capitalize on current market conditions and build and retain customer loyalty. Explore a retail ecosystem that is becoming more instrumented, interconnected and intelligent.

Other notable sessions that have been announced include:

Monday, 8:30 AM:
Keynote: Recasting Retailing: New Rules - and Opportunities - of the Global Economy
Allen Questrom (Retired - Retail), Mark Zandi (Moody's Economy.com)

Tuesday, 9:45 AM:
How Leadership, Loyalty and Transparency Fuel Growth
Sir Terry Leahy (Tesco PLC)

Wednesday, 11:00 AM:
How Leadership Trumps Hardship
Bobbie Lenga (Russell Reynolds Associates), Jon Luther (Dunkin' Brands, Inc.)

Full details are available at the NRF 2010 web site.

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