News

Avery Dennison announces mobile merchandising tool

May 10, 2009

PASADENA — Avery Dennison Corp. and Scanbuy Inc. have joined forces to produce a new mobile-merchandising solution that uses camera phone technology to enhance consumers' in-store shopping experience and boost retailer profitability.

The solution, which will be marketed by Avery Dennison through its worldwide network of service bureaus, ticketing centers and sales offices, connects the company's line of retail labels with Scanbuy's ScanLife Client application and ScanLife Code Management Platform to allow retailers to communicate with consumers while they shop.

Avery Dennison's mobile-merchandising solution utilizes Scanbuy's existing ScanLife application to facilitate the capture of 2D barcodes. ScanLife, which can be used on over 250 million mobile phones and is compatible with hundreds of different phone models worldwide, supports all major operating systems, including Android, BlackBerry, BREW, iPhone OS, Java, Symbian and Windows. In addition, the ScanLife application is pre-loaded in certain global regions by leading wireless manufacturers, such as LG, Nokia and Samsung.

The solution can be used in a number of ways, like giving sales suggestions for accessories or compatible items. For example, scanning a 2D barcode on a red dress can give the shopper images of a model wearing the dress, along with matching shoes, handbag and scarf that are available in the store. A shopper looking for camping gear could scan a 2D barcode on a tent and receive images of a lantern, cooking grill or fishing gear that may be available as part of a cross-promotion. If an item was available on sale, a retailer could then deliver an electronic coupon for redemption at the point-of-sale.