News

Marketers experimenting with digital signage

January 9, 2008

Promo: Borders is not the only retailer discovering what behemoths like Wal-Mart already know: In-store TV is a smart way to talk to customers. The networks feature everything from new products and weekly specials to nutritional information, recipes and promotions. The spots typically range from 15 to 30 seconds, however longer forms can last a few minutes. About 630,000 TV screens are now housed in 97,000 U.S. retail stores, estimates PowerPact, a consumer marketing agency. That number is projected to grow by 20 percent a year.