Digital Signage Today answers your burning questions in new guide

LOUISVILLE, Ky. — Digital Signage Today has spoken with numerous experts in the digital signage industry and published "Digital Signage: Frequently Asked Questions," an exclusive guide providing answers to some of the most common questions from deployers.

Sponsored by Planar, this guide dives into some of the most commonly asked questions about digital signage received by editors and providers.

Some of the questions addressed in the guide:

• What is digital signage going to do for my sales?
• What keeps people from tuning out the messages?
• What is the typical total cost of a digital signage network?
• How realistic is it to expect to generate ad revenue?
• What are the pros and cons of third-party management?

"Everyone who is interested in digital signage knows the ends, but may be unclear of the means," said Bill Yackey, editor of Digital Signage Today. "This guide covers the basics of digital signage so potential deployers have the knowledge to cut to the chase when it comes time to collaborate with digital signage providers."

The guide, which features advice from ten digital signage experts, is available as a free download from Digital Signage Today.