News

IBM, SelfServiceWorld.com announce free webinar on reaching the 'new consumer'

June 10, 2008

LOUISVILLE, Ky. - IBM, a global provider of business technologies, and Self-Service World, the leading news and information source covering the self-service industry, announced a free webinar. "Serving the New Consumer Through Self-Service" will take place Wed., June 25 at 2:00 P.M. EDT.

Spending at self-service units was $438 million in 2006 and IHL Consulting Group estimates consumers will spend more than $230 billion in 2008. Besides simply providing the self-service option, new technology can attract, interact and allow customers to transact in new ways, offering products and services across all aspects of their buying patterns, in multiple formats and across many industries.

Speakers Norma Wolcott of IBM and Christopher Fletcher of AMR Research will discuss:

Emerging operational best practices to enhance the shopping experience
Current and future use of selling tools such as kiosks, digital signage, and mobile devices
Killer software applications that are driving investments
Cross-industry dynamics driving consumer expectations
Customer examples of successful implementations

Participants will also be able to get real-time feedback from the panel during a closing Q&A session.