2017 in Review: Top 5 features highlight retailer experiences

| by Judy Mottl
2017 in Review: Top 5 features highlight retailer experiences

Photo: iStock.com

The best insight on how to enhance, improve, advance and boost the retail customer experience comes from those retailers, whether online or in-store, which are doing just that. And readers love getting that deep knowledge, insight, tips and advice as illustrated by the most read articles and features this year.

 

Why Lululemon is embracing data intelligence

The 19-year-old Canadian athletic apparel retailer, Lululemon, is embracing innovative tech such as data intelligence and analysis to foster its longtime customer relationship-centric focus. It credits data intelligence as playing a vital role in creating a community hub within its retail footprint. Find out more from Migurel Almedia, executive vice president of digital.

Verizon on why human convo is key

A 4-month chatbot effort on Facebook Messenger may not seem like a huge digital customer experience effort, but Verizon views it as critical in advancing its customer communication strategy. It's letting customers search and find content as well as manage the home DVR. As Verizon's vice president of digital innovation shared with Retail Customer Experience, it's a key element in Verizon's "people centric," "customer centric" and "customer first" philosophy.

 

Neiman Marcus opens the doors to its customer strategy

Walking through a Neiman Marcus store is always engaging and fun, but a special tour of all the technology in play, from magic mirrors to kiosks, is a unique retail experience on its own, and one Retail Customer Experience took and shared with readers.The luxury retailer's new Texas store is bursting with innovative technology.

 

Crate & Barrel digs in deep on customer insight

Knowing your consumer base is critical, but knowing what they want, when they want it and making purchase as seamless as possible is just as critical. That's the viewpoint of Crate & Barrel COO Michael Relich, and he's also very big on making the mobile retail experience just as seamless. That's why Crate & Barrel is implementing advanced mobile technologies.

 

For Macy's, it's all about people — consumers and associates

Delivering a robust customer experience not only means knowing what the consumer wants, but ensuring that retail store associates are as invested in that quest as is the retail brand. As Macy's and Walmart leaders explain, people are the secret to retail success and to crafting the engaging customer experience.

 


Topics: Assisted Selling, Augmented Reality, Consumer Behavior, Customer Experience, Customer Service, Department Stores, Digital Merchandising, Display Technology, eCommerce, Employee Training, In-Store Media, Marketing, Merchandising, Mobile Retail, Omnichannel / Multichannel, Retail - Analytics, Retail - General, Shopper Marketing, Store Design & Layout, Technology, Top 100 Retail, Workforce Management

Companies: Verizon Wireless, lululemon, Macy's, Neiman Marcus



Judy Mottl

Judy Mottl is an experienced editor, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She’s written everything from breaking news to in-depth trends. She loves a great pitch so email here, follow on Twitter and connect on LinkedIn.

wwwView Judy Mottl's profile on LinkedIn

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